Vision & Values


To offer innovative retail and financial services products to the growing African middle class through digital platforms.


Our six values underpin the way the group conducts its business.

Value 1

Keep innovating – we have the courage to contribute new ideas and turn those ideas into reality

Value 2

Think like an entrepreneur – we treat the business like it’s our own

Keep it real – we are mindful of the impact of our words and actions

Value 4

Raise the bar – we strive to deliver excellence in everything that we do

Value 5

Wow our customers – we are passionate about delighting our customers

Play as a team – we collaborate and build relationships on trust