To offer innovative retail and financial services products to the growing African middle class through digital platforms.
Our six values underpin the way the group conducts its business.
Keep innovating – we have the courage to contribute new ideas and turn those ideas into reality
Think like an entrepreneur – we treat the business like it’s our own
Keep it real – we are mindful of the impact of our words and actions
Raise the bar – we strive to deliver excellence in everything that we do
Wow our customers – we are passionate about delighting our customers
Play as a team – we collaborate and build relationships on trust